Menopause Hormone Therapies
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Pfizer offers four different medications to treat menopause symptoms.
While these options made Pfizer a popular choice for doctors, cultural shifts have led many women to move away from hormone replacement therapies as their primary treatment. This has left both consumers and healthcare professionals (HCPs) uncertain about the best long-term treatment options for menopause.
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Our challenge was to consolidate these four medications into a unified portfolio, demonstrating Pfizer’s diverse solutions for the many challenges women face during menopause. The goal was to create clarity and confidence for both women and HCPs, positioning Pfizer as a trusted partner through every stage of this journey.
Does seeing this make you uncomfortable?
Good.
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Before we go into moist vaginas let me explain where this came from...
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If you look at the slider you can see how much work went into the creative development for this project. We were aiming to break away from traditional pharma advertising with a modern message and visual style that would stand out. While the final direction reverted to a more conventional approach, our favorite campaign remains here in my portfolio—a testament to the creative innovation we aimed to bring to this space.
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We worked extensively on creative development for this project, aiming to break away from traditional pharma advertising with a modern message and visual style that resonated with today’s audience. While the final direction reverted to a more conventional approach, our favorite campaign remains here in my portfolio—a testament to the creative innovation we aimed to bring to this space.
Insight:​
Women spend their entire lives being comfortable in the uncomfortable. It’s time to change that. HCPs, positioning Pfizer as a trusted partner through every stage of this journey.
This manifesto is the evolution of a slam poetry piece that I wrote.
Menopause Hormone Therapies by Pfizer ​​
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Did seeing that on my homepage make you uncomfortable? Good.
Did it make you want to know wtf that page could be about? Perfect.
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Before we go into moist vaginas let me explain where this came from...
Pfizer offers four different medications to treat menopause symptoms. ​Our challenge was to consolidate these four medications into a unified portfolio, demonstrating Pfizer’s diverse solutions for the challenges women face during menopause.
Health Care Professional (HCP) Creative:
