We share houses. We share bikes. We share cars. In this “sharing” economy, why not share automatic weapons, too? This satirical campaign had a serious intent: to provoke discussion and incite a debate. We tried to sell people the idea of sharing guns the same way we share Divvy bikes all over the country and asked ComplexCon attendees to sign a petition to bring this program to their neighborhoods. 

This activation was strategically developed not only to appeal to the audience attending ComplexCon but also to take such a polarizing issue and frame it in a way where proposing a need for change wouldn't be so controversial. No matter what side of the aisle you sit on, the gun loopholes highlight obvious flaws that a lot of people can agree on.